‘New ideas and new thinking’ is the theme of Zenith International’s UK Soft Drinks Industry Conference, scheduled to take place on May 8 2013 at London’s Congress Center.
Coca-Cola Europe chair and new president of the European Beverages Association, Dominique Reiniche, will deliver the keynote address at this year’s 2013 Innobev Global Beverages Congress in Warsaw.
Worldwide consumption of sports drink products is expected to grow by a further 33 per cent up to 2012, though further product innovation is required for the industry to meet its potential, says a new report.
Soft drink consumption is the principal factor behind the growth in
global drinks, with health playing an increasingly important role
in consumer choice.